Will P2P Payments Find a Market?

Analyst: Bill Bradway

June 30, 2010

Person-to-Person (P2P) payment solutions are now into their second decade of trying to make a business case to stimulate adoption by both banks and consumers. Most observers acknowledge that PayPal is the market leader. But how many readers remember players like Tradesafe.com, eMoneyMail, Payme, BillPoint and C2IT? All of these solutions were trying to make a go of it in 2000 and none of them have survived as viable solutions for one reason or another. Of course PayPal has been very successful, new solutions have entered the market, and the trade media has devoted meaningful coverage to the subject.

Any analysis of P2P payments needs to start with a working definition, which for this analysis involves a payment or money transfer between a payer and payee via an exclusively electronic payment transaction. The market potential for P2P payment transactions could be as much as 25% of a household’s payment transactions. This analysis evaluates the future adoption opportunity and obstacles facing P2P payment vendors and banks that offer, or will offer, P2P payment capabilities.

Read more to find out how to receive access to this and other A & O Briefs.

Bradway Research permits the purchase of an individual Analysis & Opinion Brief for internal use by the purchasing party. We use PayPal to complete all online purchase transactions. Plese click on the "Buy Now" button to use PayPal's credit card transaction service. Once the transaction has been completed and notice is received from PayPal, you will receive the A & O Brief by email. Please contact us at info@bradwayresearch.com if you have additional inquiries.