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Mobile Banking in the USA: Sizzle, Steak, or So What?
Analyst: Bill Bradway
February 4, 2009
Mobile banking continues to receive a lot of press in the US, Canada and emerging markets like India and Africa. New technologies can stimulate the marketplace by enhancing existing solutions or introducing disruptive capabilities that can dramatically expand market opportunities. Evaluating this expansion potential requires answers – is it sizzle or steak? Or, should the financial institutions ask “so what?” Bankers and vendors should seek answers to a number of key questions.
- Has mobile banking finally become a disruptive technology that will reshape retail banking?
- Will mobile banking solutions co-exist with or displace other channel solutions such as the Internet, ATMs, and EFT/POS cards?
- Can a collection of technologies (cell phone, fingerprint, smart card, handheld printer) be used to create new delivery capabilities in developed markets like the USA?
- How should US banks view mobile banking opportunities?
- How are FinTech vendors approaching the mobile banking opportunity?
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