FinTech Innovation 2010 Outlook and Best Bets

Analyst: Bill Bradway

October 14, 2009

This A & O Brief concludes that the FinTech Innovation Outlook for 2010 is promising. On September 29, 2009, 23 financial software startups and eight established FinTech vendors demonstrated their latest solution innovations at Finovate 2009 in New York City. The conference format provided each of the presenting companies with a seven minute live demo session in a series of four flights with eight scheduled presenters per flight. Two networking sessions provided attendees with time to meet with the present companies informally.

This analysis assesses the outlook for FinTech Innovation (the first of two installments) and identifies the three “best bets” of the 31 solutions that are most likely to succeed commercially and/or can reshape their solution space. This analysis is based on each company’s business model, the solution(s) projected success in acquiring customers, and its ability to generate enough revenue to become profitable.

• What are the key factors that correlate with the projected success for each solution?
• What are the marketplace adoption characteristics and expectation for each solution?
• What will their impact be on financial institutions and other FinTech vendors?

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