FinTech Innovation 2010 Outlook Part 2 - RDS Best Bets

Analyst: Bill Bradway

Date: November 18, 2009

The annual BAI Retail Delivery Systems (RDS) conference/exhibit was held in Boston in early November (Nov. 3 – 5). This show has continued to shrink in many ways: in attendance; exhibit hall vendor participation; and vendor announcements. This year there were only 185 vendor booths, of which 65% were the minimum 10’ x 10’ in size. We estimate attendance, which included speakers (keynote, conference breakout, solutions showcase, and pre-conference workshops), staff from exhibitors, and other paid attendees (including institutions, research firms and consultants) was down to 1,350. Our estimate is that just over 500 were paid financial institution attendees, and of those, approximately 40% were from credit unions.

This analysis provides a second assessment on the outlook for FinTech Innovation in 2010 (see FinTech Innovation 2010 Outlook and Best Bets) and identifies a small group of “best bets” from among the attending vendors. These best bets are either most likely to succeed commercially (e.g., generate organic revenue growth) or are positioned to reshape their solution space. This analysis is based on each company’s solution - business model, the solution(s) projected success in acquiring customers, and its ability to impact the vendor’s profitability. In addition to these best bets, a range of questions lingers from RDS.

• What solution categories are best suited for a “best bet” opportunity?
• What solution categories are “slow growers” or “stagnating?”
• What are the key factors associated with the projected success for each “best bet” solution?
• What are their benefits for financial institutions?

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